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i remember when we were in typography II and also editorial design I we got shown the fucking text hierarchy image
and I'm seeing more and more people not grasping this concept when editing so i thought that if for some reason you haven't seen this image i probably shouldn't gatekeep it. Text hierarchy is literally essential knowledge to make yourself understood. Try to have an order in your text, investigate, test things, show your edits to people and ask "hey what order are you reading this on?" because the golden rule is that your design should be easy to interpret most of the time.
My late father was the one who taught me to be cynical about advertising, for all that putting up ads was literally his whole job. He taught me from a very young age that advertising is expensive, and they tack that cost onto the price. That if something is heavily advertised, you can count on the fact that there's an identical product out there, usually even manufactured in the same factory, that's cheaper because they don't spend all that money on advertising.
A German friend walked me through Lidl, turning over items to show the factories where the items were manufactured and what expensive brands they correspond to, we did taste tests on some of the more pricey food things later and they were the same product. learning about food manufacturing was a hobby for her.
European glasses and sunglasses are made in the same Italian factories that make the luxury ones, they have the same quality control and warranty. You are paying €100 for a logo.
Some things cost more because they are actually made with better quality materials and where the workers are properly compensated, others are the same product as the off brand version with the brand name markup. It takes a lifetime to learn the intricacies which is why consumer advocacy associations and legal protection by (truly) independent agencies is crucial.
[Image ID: Tweet from Lee "Steeltoes and Sweatpants... (@/ carterForva) on 21 Feb 22 reading: If there is a single Nazi flag at your event, the the guy who brought it doesn't immediately get the shit kicked out of him, you're at a Nazi event. /End ID]
This is fascinating and I love the part with the mushrooms and the worms if this really works but my favorite part is that we spent decades like “oh no....oil is soaking into fur and feathers....if only we had something that could soak up all this oil”
this is the ONLY reason I’ll accept why Finn has that tattoo. Jake is FINE
EVERYONE WHO TOLD ME FINN GOT HTE TATTOO WHEN JAKE DIED. SAY SORRY RIGHT NOW


















